城东置业指南第7期：二级市购房者炒热中环？

房天下  作者：温暖  2015-03-19 07:58

[摘要] 以前热衷于近郊购房的二级市购房者，为什么频频围剿中环？这部分客群对当前城东楼市影响几何？中环在售盘都有哪些特点？本文将为您一一做出解答。

 

便于生活——

出门坐地铁、就近 经营商铺

尽管青年购房者与二级市购房者一路炒热了中环楼市，但不是每一个楼盘都有良好的市场反响，整个中环楼市分化的趋势仍很明显。经笔者观察，除了定价以外，中环楼盘提高竞争力的重要的因素还有一个：是否有商业配套。

就中环楼盘所处的轨道交通 而言，商业配套对楼盘价值提升的效果明显。因为 地铁，同时承接 城区与三环周边的人流，中环沿线商业发展 得天独厚。所以目前大多数楼盘都自带有2-5万体量的商业配套，而且各具特色。比如华润凯旋天地的立体步行街、华宇广场的母婴用品及粤菜餐饮连锁、荣盛香榭兰庭的中低端青年时尚街区等等。

华宇广场自带商业主打母婴用品、粤菜餐饮连锁

对大部分二级市购房者而言， 脱产到省城生活，缺乏基本的谋生条件。除了满足较好的交通条件以外，如果楼盘自带商业，即可就近 或经营商铺，能快恢复正常生活。“说实话，这辈子能住在省城是我们很多人的梦想，但是买了一套房之后，我们首先要考虑的，是今后如何生存？”一位来自内江的个体户江先生告诉笔者，“所以我选房时比较钟意那些自带有底商，且区域人流量较大的楼盘。”

由此看来，荣盛、蓝光、华润、华宇以及大东展的热销绝非偶然，反过来看，交大归谷建设派这样的纯住宅楼盘对二级市购房者的吸引力就不大，所以一直比较适合本地青年上班族。就商业配套的类型和特点来说，上述8个楼盘各不相同，笔者简单梳理后，对这些商业的基本定位简单分析如下：

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RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 89pt;HEIGHT: 44.25pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="59" width="119">华润二十四城	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 70pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="93">万年场	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 72pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="96">60万方	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 149pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="198">偏 时尚的服装、餐饮、娱乐项目
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 89pt;HEIGHT: 42.75pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="57" width="119">华宇广场	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 70pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="93">攀成钢	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 72pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="96">10万方	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 149pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="198">母婴用品、社区金融、大型超市、 餐饮连锁
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 89pt;HEIGHT: 45pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="60" width="119">大东展	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 70pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="93">崔家店	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 72pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="96">25万方	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 149pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="198">生鲜超市、中 互动商业、糖酒类批发、艺术品
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 89pt;HEIGHT: 33.75pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="45" width="119">华润幸福里	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 70pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="93">川师	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 72pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="96">1.7万方	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 149pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="198">中低端餐饮、健身类
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RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 89pt;HEIGHT: 44.25pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="59" width="119">荣盛香榭兰庭	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 70pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="93">东客站	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 72pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="96">2.1万方	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 149pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="198">中低端餐饮、社区金融、健身及年轻化娱乐
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 89pt;HEIGHT: 45pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="60" width="119">蓝光乐彩城	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 70pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="93">建设路北	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 72pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="96">3.6万方	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 149pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="198">生鲜超市、社区金融、青年娱乐配套